Take existing shows you know and come up with lines to answer the following questions: Writing killer loglines might appear to be an art form, but in practical terms, it’s a skill you can learn and perfect. The logline or log line is the elevator pitch of Hollywood: it encapsulates the core concept of your TV show and summarizes the story in one or two sentences. Connect the emotional hook to your main characters, their arc and the show’s themes: love, acceptance, forgiveness, trust, faith, greed, selflessness, responsibility, remorse, blame, redemption–don’t be afraid to draw with broad strokes here! The logline In pitch meetings, you can come from the angle of your personal connection to get to the emotional part, but in a pitch document, you’ll have to evoke feelings through the written word. Give your story a strong emotional foundation and let the emotional core of your television show shine through. Feelings are universal, we all have them, yet we experience them as something deeply personal. The emotional hook is what draws your audience in. To achieve this, make it personal and universal at the same time by appealing to the audience's emotions. Your pitch should demonstrate that it comes from you, that you are the right person to write it, and that the audience will care. You have a personal connection to your story and the concept for your TV show. In the following, we’ll explain the contents or elements of a pitch document. Your target audience can be a production company, an executive producer or studio execs, a cable network or a streaming platform such as Netflix, Bravo TV, or HBO. Elements of a television show pitchĪ TV show pitch consists of a pitch document and you, the author of the core idea or scriptwriter, who pitches it. But if these format details are not clear, it stands less of a chance with Netflix and co. Parts of the pitch document like the pilot script, the main characters and the show bible are likely to change throughout the development process. Are you screenwriting a sitcom, docu-series, an unscripted reality TV show or a reality series, possibly with contestants? Is your TV script a half-hour or hour-long? Because of this, you’ll need to include format details. TV producers, development executives, executive producers, and studio execs tend to think in categories and in terms of what’s been done before, so they’ll want to classify your core concept and compare it to others. When you’re crafting your pitch, think of the audience to whom you’re selling your television series. It’s a proof of concept that includes the unique selling points, draws the big picture of the who and what, as well as the defining details. The purpose of a pitch (in the form of a pitch document, verbal pitch, or a presentation including both) is to sell the core idea of your TV show. Interested in a career in production? Check out our Filmmaking Templates.
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